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Abby Hoskins started her career in 2011 by sharing easy hair tutorials on YouTube. As her community grew, so did her passion for helping women feel like the most confident versions of themselves.

She has created three best selling hair books that have been translated into multiple languages and are sold all over the world. Her blog remains one of the best hairstyling resources for those wanting to learn new hairstyles and her online community reaches over 1 million people worldwide.

Twist Me Pretty was created for the every day girl who wanted a friend to help them navigate the ins and outs of the beauty space.

Real women. Real stories. Real ingredients.

Abby has inspired millions of women to not give up on themselves. Navigating a public divorce, being a single mother and getting remarried, her community has been through it all with her. She is now braiding two families together with six children and one on the way. She’ll be the first one to tell you that God is in the details and His plan is always better than our own.

TMP is her baby. A place for clean products and easy hair tutorials. TMP is for lots of questions and figuring it out! We hope you’re inspired by our community and please, sit down and stay awhile!


Each + every one of our beauty products are intentionally curated and thoughtfully composed with the best ingredients to deliver not just a beautiful look and feel, but also products full of real benefits for your skin, hair, body + mind.